How to Attract Important Customers Using Supply Chain Webinars



Supply Chain live Webinars is becoming increasingly popular because of their powerful impact on the way companies view their relationships with suppliers. In short, they allow companies to better manage their interactions with their suppliers so that they can proactively address problems. Supply Chain Coaching and Webinars can be a powerful method for communicating important business messages to business partners, stakeholders, customers and employees. Let's examine the basic elements of webinars and supply chain coaching.

Supply Chain live Webinars benefits:


Hosted Webinars allow you to present your presentations to an interested audience at the same time as having them participate in the activity. The host offers script written by you and then provides the link to your Webinars. All participants have access to the host's script. Participants also have the option to download or burn a copy of the script. Some hosts provide "lock" features that require participants to download and install the specific program before sharing any information with the rest of the group.

Most Webinars will be of a short duration - minutes to an hour. You should prepare to record your webinar and use it as a training session. Your training webinar should be packed full of relevant content including answers to questions, demonstrations, tips, strategies and case studies.

There are a few things to avoid when preparing these presentations. First, be prepared for awkward moments when you explain difficult concepts. Second, be prepared for boredom. And third, be prepared to learn. After all, this is your business and you need to learn how to be better at delivering good customer service and other aspects of your business.

When it comes to preparing for your webinar, a good idea is to have an "after-action" session. What do I mean by that? Well, after each of your demonstrations or training activities, have your attendees take a survey. By doing so, you will gain invaluable information about what your participants really want and need. Then you can make changes to improve your process and structure in order to provide better service to your customers.

The topics you cover during a webinar will vary. It could be a brief discussion on introducing yourself or a presentation on how to best deal with difficult clients. But the common thread running through all of these topics should be how to close the deal at the end - in other words, how to close a good relationship with your supplier. Many successful business owners spend time making sure that they end the relationship on a good note. So why shouldn't you?

It's not all about meeting your supplier's needs. After all, many suppliers want to do business with you because of your excellent reputation. You have already done a good job building that reputation. Now it's time to deliver. Most successful people in business know how to close a deal - and they use the same proven techniques. Your supplier's reps probably aren't experts in such things, but you'll find out soon enough that they are after your business.

When the host of the webinar invites participants, they expect you to show up and give an impromptu presentation on your company. But your main task won't be to sell anything. Rather, your main task will be to pre-qualify your prospect and close the deal on the spot. You do that by simply having a healthy relationship with your supplier. Be honest about your supplier's issues and talk about them in a non-egotistic way. Your supplier's representatives will appreciate this level of customer service.

Be prepared for any questions you may have. Many webinars include questionnaires for participants. Take advantage of these. Most questions can be answered by simply referring back to the FAQs on your website. Some questions, however, require more digging. Spend a few minutes of your time preparing answers to any tough questions that might crop up during the course of the webinar.

Don't become a victim of the crowd. Attend the webinar in your most comfortable clothing (or at least as comfortable as you can get). If you have to dress formally, that's great, but don't wear a suit to a supplier's webinar if you can avoid it. Even if the rest of your team is dressed casually, you still don't want to look like a clodhopper.

During the course of the webinar, your supplier will welcome you to visit their site any number of times. But the real aim of the event is for you to obtain more business. By listening carefully to the supplier and savoring every word they say, you can walk away with more from your supplier than you could from a face-to-face meeting. So why wait?

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