1. Make announcements:
To increase traffic on your social media the fastest way is to pay for your content to be distributed.
You can do this from within the platforms themselves.
Most of them have a tool that allows you to create campaigns and manage your ads.
That way you can show your service or product to people potentially interested in your brand.
And that's not all.
If you don’t invest in ads, your reach may simply plummet.
I don't know if you know, but since 2018 posts from friends and family have been given more priority and visibility in your Facebook feed than other content.
This means that for your company to appear organically in the user's news feed you will have to work harder.
And how do you do that by focusing on the right people?
Creating ads.
If you don't know where to start I have articles on how to advertise on Facebook and Instagram that can help you here on the blog.
2. Create or join private groups:
I don't know if you know, but on your social media profile you have several types of followers.
There are those who only want information, there are the curious and those who really love your product or service.
To be able to separate them a great solution is to create a private group for who is really a fan of your content.
By making this separation you speak directly to those who are interested in your product or service.
3. Don't be the social media guru:
“Facebook is going to end”
“Social media X is going to take down Instagram”
I know that after Orkut's death it is important to think about new trends.
But first just follow, do not go betting on the next social media that has just been launched and is gaining several users.
Of course, if you get it right who will be the next Facebook or next Instagram can be very rewarding.
But think with me: do you have time to plan content for all the social media that is constantly emerging?
I'll be honest with you, I don't have it.
I am not saying that you should ignore new trends. It's that old story, one eye on the fish and the other on the cat.
Follow how these new social networks are evolving, but focus your efforts where your audience really is.
4. Tell a good Story:
If there is an ideal place to tell a story, it is social media.
It is there that most people go to share their life experiences with friends and family, whether through photos, videos or texts.
And you, as a company, must also do the same.
Telling a story makes your brand more human and can inspire audiences to test your product or service.
You can do this using a technique called storytelling.
In short, the impact of this technique on people is something like this: when a good story is told, the brain releases oxytocin and this hormone increases confidence in the person who is telling the story.
That is, storytelling can help you reach the emotions of the human being and create relationships that in the future may lead to the purchase of your product or service.
Anyway, if you want to know more about this technique, I explain everything in this article.
5. Put a human face on your brand:
Who comes to your mind when I talk on Facebook?
You probably thought of Mark Zuckerberg. Right?
So it is. It is no coincidence that the CEO of the largest social media in the world has his face out there.
Putting a face on your brand is essential to develop trust and loyalty with your audience.
Small companies must also do the same.
This strategy helps to connect customers naturally as a close view of the company's leader can consolidate the brand's reputation.
6. Make selfie videos:
Have you ever seen in the stories on Instagram, Facebook or WhatsApp a first-person video of your friend giving an opinion or simply singing a song?
These are the selfie videos.
They are becoming popular on social media and your company cannot be left out of this trend.
This type of content humanizes the brand and allows you to have direct contact with your audience, because you can make recordings in real time, making communication deeper and more personal.
7. Use Chat Bots:
As much as you want to, the chances of you not being able to answer your potential customer in the same instant are very high.
So, so you don't lose these interactions you can use a program called chatbot that serves to automate this process.
Do you know when you go to a Facebook page and receive a message automatically?
It's a chatbot taking action.
He is a kind of virtual assistant who communicates and interacts with people through virtual intelligence.
Of course, he will not solve all the questions, but he will be able to answer the most recurring questions, leaving you free to focus on specific questions.
The career of social media marketing
Before I finish, I want to share with you that in addition to being a type of digital marketing, the expression “social media marketing” can also be used for a profession.
Affectionately defined as the boy (or girl) of social networks, social media is that professional who works to improve the brand's presence on social media.
This does not mean that he only responds to comments and posts cool images.
As you can see in this article, social media has a lot of work to do.
Generally, he is responsible for planning the strategy, creating content and analyzing the metrics.
In addition, some companies require training in Social Communication, Marketing, Journalism or Advertising and Propaganda.
If you want to enter this area know that the salary varies a lot from region to region, but it is usually between $ 1500 and $ 4000.
Use social media to increase your sales
In the end, everything I showed you here has a single objective: to make you sell more.
That's why, in addition to the tips, I want to show you how you can use social media to capture leads for your business.
For a follower to become a lead (that is, a potential customer), you need to get in touch with them, usually email.
This contact is important because it is through it that you will be able to nurture and educate your leads until they are ready to become customers.
And the best way to get that contact is through a landing page fully optimized for conversion.
Don't know how to create one? At these times, Klickpages is your greatest ally.
See just how easy it is:
Choose your model: see the high conversion options proven by tests.
Customize the page: once you have made your choice, edit the texts, colors and images, in addition to hiding elements that add little.
Publish: now, just publish on your own domain, without additional hosting costs.
Conclusion
Social media marketing is important not only to increase your brand awareness and bring you closer to your target audience.
As well as to make your business part of your customers' lives, thus increasing the likelihood of having loyal customers, who share your brand with friends and family.
So, I showed you how to put together a 7-step social media marketing strategy.
You saw that, to create a good relationship with your followers, you need to plan, observe your competitors and follow your results.
In addition, I gave you 7 tips for you to master social media marketing and optimize your strategy.
Now it's time for you to put into practice what you saw here and do your planning on social media.
Just don't forget to tell me later in the comments which part of this article helped you the most when it came to getting your hands dirty. Beauty?
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