Website traffic is a key concern when it comes to eCommerce websites. As a result, including social media into your website has become critical. Why? Consumers who are seeking things online are flooding social media. Furthermore, those who use social media to seek items already know what they want to buy. Consequently, using this large consumer base is easy when you employ your techniques appropriately on your site.
This article will mention the proven tips and tricks for using social media effectively for your eCommerce business.
Prerequisites before applying social media strategies
You may use a variety of tactics to increase traffic and sales on your website. However, you must employ strategies tailored to your company's goals and other factors. Before applying your strategy, these are the things that you need to focus on:Setting Business Goals
Before you even consider applying strategies, you must measure what success will bring to your table. Set realistic targets that will specifically contain the following aspects:- You have to understand how much traffic you want on your site from social media. Therefore, you should estimate traffic according to your business type.
- After researching the market, you have to determine which promotion strategy will increase your fans and followers.
- Always assess the ratio of your website visitors that are coming from social media sites. Also, measure how many visitors are being converted to customers.
- It’s apparent that you have to post different types of content on your social media to drive traffic to your site. Make sure you track the type of post and the amount of customer engagement on that post. In this way, you will be able to differentiate the posts that are getting more engagements and conversions.
- Keep track of your audience growth and their engagement to sales. It will give you a clear idea of how much you are improving or lacking behind your objectives.
Find Out your Customer’s Preferences
Before even thinking about applying strategies, you have to determine your customers’ preferences. It will help you understand what type of posts will engage or convince them to visit your website. Post images, written content, videos according to your customer preference and get feedback from your customers. Visit the top seller’s social media page and analyze what they are implementing on the social media sites.Use Data for Further Analysis
- Tracking a website’s analytics will provide you with some crucial information such as -
- Customer’s behavior or activities on social media and your website.
- Form where or which location your social media traffic is generating from
- What type of content is getting more clicks and views
- The pick hour or the specific time when your visitors are most engaged with your content
Focus More on Sharing Not Selling
Not everyone who visits your business page will be interested in buying your products. The primary purpose of social media marketing is to build customer relations; selling is obviously the second. The fundamental goal of social media marketing is to develop consumer relationships, with sales coming in second.You need to share consolidated information regarding your product or service on social media. The information should be helpful and instructional so that customers trust your service. You should keep in mind that customers’ buying decisions rely on your content on social media in B2B and B2C sales approaches. If your content includes what they are looking for, they will surely contact the sales representative.
Tracking the Growth
While developing and implementing social media strategy, you must track the progress of your campaigns. It will help you analyze the changing trends of the marketplace and your customers. With your social media and website’s growth report, you can find out where you need to improve. Moreover, you can also revise your plan to get a better output and regularly establish communication with your team members. With the changing flow of the marketplace, your social media marketing plan has to be modified as well.Proven Tactics to Apply on Social Media for eCommerce.
At this point, you’ve learned about the prerequisites of applying strategies on social media for eCommerce. Now we'll expose you to some proven social media marketing techniques and tactics.Enhance Your Social Media Posts
The best way to optimize your social media content is to employ high-quality keyword research. You can grab your customer and ensure sales by displaying precisely what they are looking for. Therefore, you have to perform solid keyword research to discover what customers are searching for.
However, you also have to find out the customers’ search terms related to your business, products, or services. It's ideal if you can appropriately include the search phrases into your social media posts. Additionally, make your content unique, better than your competitor, and visually appealing.
The hashtag makes your social media posts more discoverable in different ways. Implement hashtags but limit the number of hashtags you are going to use in a social media post. The hashtag makes your content:
- More organized,
- Increases the number of customer views of your content
- Stimulate discussions
Post Appropriate Content
Focus more on providing powerful content that is informative and adds value to customers’ requirements. Your content should create an appeal and tell a contextual story to your customer and share valuable information and news.
Ultimately, provide useful tips to your customer to utilize social media for eCommerce. Make the story of your product enjoyable and educate the customer about it. Highlight the customers’ needs in your content rather than making it a boring ad that includes sales speech.
Display & Utilize Reviews
Satisfied and loyal customers are your organic brand promoter because they will do your job easier. How? By sharing their positive reviews of your products on social media, they will market your product for free! Product reviews, especially positive reviews, are a great way to cater to buying intention. Customers rely on positive reviews or five-star ratings on a product, just like personal suggestions.
Place the Social Sharing Buttons Tactically
Social share buttons are everywhere! Nowadays, social share buttons are being used on most websites on the web. That's because when it comes to sharing any type of content or product information, the social share button is quite essential. Allow your customers to share the information from the product review with their friends on social media by placing the social sharing button in a prominent location.
When your product is attractive, and there is a like button beside it, customers will indeed click it. Why? They are used to clicking the like buttons on social media posts. Therefore you can use the same strategy on your website, integrating social sharing buttons beside the like button.
Create Visually Appealing Content
Image-based content receives more priority than text-based content, making it more suitable for social media promotion. In fact, the image has been demonstrated to be the most key catalyst for increasing client interaction. There are many social media such as Pinterest and Instagram that relies on image-driven marketing.
All you have to do is post a clear, authentic, and attractive image that describes your product or service properly. To make the content more engaging, you may display the product image on your site with the customer using it.
Get Connected With Your Followers
Social media is all about communication and connecting with customers effectively and naturally. Communicate with your customers directly via posts and always ask for their feedback and reply to their comments. Don’t forget to appreciate your customers and visitors for sharing your content.
Engage in a cordial conversation with them and offer them the greatest advice, information, and solution possible. It's a great method to make your consumers feel like they're your first priority and you're paying attention to their needs. Additionally, by employing this strategy, you will establish a long-term relationship with your consumers and shorten their purchasing process.
Here are some effective ways of applying customer engagement in social media for eCommerce:
Customer Group
Group chat is the best place for getting a clear idea about your customer preferences, keyword, and updates. After you've collected all of your group's suggestions, upload interesting content, repost content, images, and videos to keep your customers interested in your business. This is a great way to establish a strong affinity with your customers online.
Collaborate with Influencers
Social influencers can persuade buyers to purchase a product due to the fact that they have a huge follower base. Therefore, promote your brand and products by collaborating with renowned social influencers. When a social influencer promotes or uses a product, it creates a huge impact on viewers’ minds. Hence, customers’ purchasing intention is altered in such a way that they are ready to purchase the product.
Connect Through Live Chat
Hosting live chat is also a trending feature that is available on most websites. Live chat is the best way to serve your customers or visitors instantly regarding their queries about your product or service. Through live chat you can do the following things to get your customers involved in the purchasing process:- Answer Customer queries
- Provide solutions via messaging
- If a customer wants to return your product you can counter-offer additional facilities
- Keep your customers engaged with your store by providing a user-friendly communication
- Omit any kind of confusion about a product or provide them additional information about your product
- Offer special deals, discounts, and convince your customers to ensure sales
Maintain Consistency
Consistency in your social media posts will increase user interaction and generate visitors to your website. With regular posts and product promotion, you can show your audience that you are committed to delivering valuable information. Therefore, you can schedule posts on social media for applying automation on your social media. Consequently, you'll always be one step ahead of your market competitors who are always publishing the same stuff or inconsistent.Launch a Blog
Whether you are running an eCommerce site or service-based website, it should have a blog. A steady sequence of new informative content has a huge demand in the marketplace. Post content related to your business and craft content on the blog. Sharing educational, informative, and inspirational content via blog is a great way to connect with your audience.
Utilizing a blog, showcase the exceptional features of your business that others aren’t offering in the marketplace. Share your one-of-a-kind blog posts on social media, which is another sort of shareable content.
Promote via Paid Advertising
Social media such as Facebook, Instagram, Pinterest, Twitter, and others also accepts paid advertising. Therefore, use the paid advertising option and take your marketing approach to a new extent. The paid campaign will boost your post on any social media and redirect more customers to your eCommerce website. But you have to promote properly by maintaining each social media channel’s requirements and features.
Wrapping Up
If you want to stay ahead in a market full of competitors, implementing social media into your marketing approach is essential. But applying the right strategy in the right place of your social media can dramatically increase traffic on your eCommerce business. Moreover, your brand awareness, conversion, and customer engagement will boost automatically. Ultimately, your business will outshine with a huge and loyal customer base.
You can always upgrade your social media marketing tactics by upgrading your previous methods. But with our mentioned tips and tricks you can surely use social media for eCommerce effectively. That is because we’ve followed the trending aspects of the marketing approach.
About The Author
Atanu Das is a professional content writer who is actively writing SEO-optimized content. For the last four years, he has been writing creative content on WordPress, WooCommerce, Google Merchant, eCommerce, and other topics. He is currently working as a content writer at Webappick - a giant WordPress Plugin development company.
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