In SEO, targeting a single phrase across numerous pages might cause more harm than benefit. Find out what keyword cannibalization is and how to avoid it.
Using many pages to target a single phrase might have the opposite effect. You can end up hurting your SEO for that term more than helping it.
The explanation for this is simple: when numerous pages rank for the same term, they are forced to compete with one another.
As a result, each page has a lower CTR, authority, and conversion rate than a single unified page would.
Here are some of the best ways to avoid SEO keyword cannibalization. Let’s learn about them in detail and see how it works for you.
1. Restructure Your Site Content
Taking your most authoritative website and turning it into a landing page that connects to additional unique versions that fit within the scope of your chosen keywords is frequently the easiest approach.
If you have too many pages that are targeting the same page, the best approach available is to remove those keywords. Removing pages will automatically bring the best one on top in search engines. You can even get the page reindexed on Google search console to expedite the overall process. Top ecommerce development companies can help you restructure the design of your overall website without breaking the search index.
2. Add New Keywords to Each page
Conversely, you may be missing a landing page that brings all of your product pages together in one location.
Create a singular landing page to act as your authoritative source page in this situation, and link to all of your variants from there.
For example, we might make a page for "hiking shoes" and another for "men's sneakers."
These should allow you to target both broad keyword phrases and long-tail keywords on your consolidated pages and variants.
3. Create a Cluster Landing Page
Consider consolidating your pages into one if they aren't distinctive enough to merit having many pages targeting the same keyword.
This is an opportunity to transform two underperforming pages into a more authoritative source. It might also help with concerns like thin content.
Begin by looking at your statistics to see which page has the best traffic, bounce rate, time on page, conversions, and so on. You may discover that one page obtains the majority of traffic, yet the information on the other converts more visitors.
4. Consolidate Content on a Single Page
Lastly, if your website currently has a wide variety of content-rich pages and the only problem is a poorly designed keyword strategy, perhaps all you need to do is research new keywords.
Simply ensure that your keywords adequately represent the content of your website. Will the content on each page that ranks for the desired keyword satisfy a website visitor who searched for it?
Using a spreadsheet with the following information to analyze your pages will help you find better keyword chances for related pages:
- Keywords and rankings.
- URL address
- Title and meta descriptions
- Total word count
- Organic traffic
- Bounce rate
- Conversions
This should assist you in identifying pages that are targeting the same keywords and then you can cater to them by reducing the number of cannibalized keywords.
In most circumstances, you can locate the most relevant terms for all of the sites you wish to preserve using your keyword research tool.
If you already have two pages that rank highly for a long-tail keyword, investigate if you can focus on a related broad term for one of them to get additional traffic.
5. Use 301 Redirects or Canonical Tags
Although We normally advocate against overusing 301 redirects (see my list of the 10 Most Harmful Mobile SEO Mistakes), you may need them if you already have many sites ranking for the same phrases.
By connecting the less relevant sites to a single, more authoritative version, you may condense your cannibalized material.
However, please remember that this strategy is only appropriate for pages with comparable content and those that match specified keyword queries.
Conclusion
We hope that you are now aware of different tactics SEO experts use to reduce the number of cannibalized keywords on a page.
Keyword cannibalism is more common today than it has ever been.
Interestingly, the majority of its victims are webmasters who understand the value of SEO for their business. Even if they want to improve their site, they don't know how to communicate in Google's language.
If your website is cannibalizing its target keywords, fixes aren't difficult to find - and the harm isn't irreversible.
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