Corporate Live Streaming has been growing in importance over the past few years. Live Streaming is crucial for broadcasters as it has been found that live content is much more likely to keep the engagement levels high and improve their attention levels.
Live Streaming is a process that allows for the transmission of video content to the users in real-time as opposed to pre-recorded content that is created beforehand, stored, and streamed later. The live streaming technology should be very powerful as the video files are larger than other types of content.
With so many technicalities in place, hosting a live streaming event can get intimidating. This article will help you learn the best tips and practices for hosting a successful live stream.
How to Host a Corporate Live Streaming Event
Identify Your GoalsThe first step to hosting a successful live streaming event is to identify the goals of your live stream. Find out what you want to stream and how you want to do it. This step will form the basis of your future decisions and strategy. Identifying your goals will help you identify your target audience and focus your efforts on them. This will also help you plan your live streaming event and plan its content. This will help you develop content that adds value to the knowledge area and fills the gap if any.
Choose the Right Live Streaming Platform
Choosing the right live streaming service provider can prove to be the key factor for the success of your event. This is where knowing your goals and target audience will help you choose the right platform based on the features you need. There are various on-demand video service providers available in the market. Some of the unique features you must look for in a live streaming platform are -
- Worldwide content reach
- Choose a platform that provides high-definition video quality.
- 4G Connectivity
- Allows streaming on multiple platforms at the same time.
- Real-time archiving system
- Allows customization
- Provides real-time analytics
- Look for a budget-friendly platform
- Look for a platform that provides live-interaction features.
Promote Your Live Stream
Just planning a live stream is not enough to make it successful. You should start promoting it at least 2-3 months before the actual event. Share details about the event with your target audience. Share a link with them to join the event. Give them a sneak peek into what they can expect from the live streaming event. Share the agenda of the event and the list of the speakers. Use the power of social media and email marketing to promote your live stream. You can create dedicated social media pages for the event and a landing page on your company website.
Use Social Media and Email Marketing
Provide information-rich content to your audience. Be consistent and post on social media websites. Send them constant reminders about the event. You can ask your speakers, sponsors, and partners to promote the event on their social media and ask their followers to attend it. You might think that email marketing is outdated, but it is still the most powerful tool for promotion and marketing. Use email marketing and send emails to your target audience informing them about the event and inducing them to register for it. Another way of attracting your target audience is to conduct social media polls and surveys to gather information about their likes and dislikes.
Make Your Live Stream Interactive
The attention span of people tends to be shorter in virtual events as opposed to physical events. To make your live stream successful, you should ensure that the event is interactive and allows the attendees to speak and interact with the hosts as well as other attendees. Make sure you do not lose track of the topic while interacting with the audience. Establishing 2-way communication can be the game-changer in the performance of the live streaming event. This will allow them to ask questions and put forward their insights and opinions. Look for a platform that provides features like virtual selfie booths, live chats, and polls to boost engagement.
Conduct a Trial Run
Imagine running a live stream and encountering a technical glitch that takes hours to fix. Such a situation might lead to frustration among the attendees and an increase in their drop-off rate. To avoid this situation, you must conduct a trial run before the event and check if all the equipment is working fine. Conducting a rehearsal or a dry run will help you fix all the major issues beforehand and ensure that the live stream event runs smoothly. You should get your entire team together and do a trial run of your entire event.
Include Q&A Sessions
Q&A sessions are a great way to provide your audience with an opportunity to ask their doubts and questions. Including Q&A sessions in your event will help build trust with your audience and increase engagement levels. It might also help you make the attendees spend more time in the event and improve the chances of its success. Q&A sessions are ideal for establishing 2-way communication.
Onboard a Great Speaker
Getting a great speaker onboard can make or break your event. It is one of the most crucial deciding factors for the success of a live streaming event. Hire a great speaker and make them prepare for the event beforehand to avoid any last-minute situation of awkwardness. Make sure the speaker has really good communication skills and is witty enough to keep the attendees engaged throughout the event.
Take Feedback From the Attendees
Taking feedback from the attendees can make them feel valued and help develop trust. Look for a live streaming platform that provides features like feedback forms and signature walls to gather feedback. This will help you make improvements in your future events.
Measure the Event Success
Measuring the success of your event is as important as hosting the event. Look for an online event platform that provides powerful data analytics and reporting.
Final Words
Live streaming is a relatively new concept and can get confusing for someone new to it. Hope this article helped you learn some of the best tips and practices that you can follow to host a successful live streaming event.
Post a Comment