7 Most Important Elements of a Technical SEO Audit

Important Elements of a Technical SEO

Technical SEO audit checks the health of your website. It helps to improve website speed, make it crawled and indexed by search engine bots. Seo audit is also essential to frame the new SEO strategy to improve the website where it is lacking. But which steps do you follow to perform the technical SEO audit? We will discuss all the important steps of the technical SEO audit in today’s post. Let us explore:

Crucial Elements of Technical SEO

You can follow the below steps to maximize the site optimization:
1. Correctly Formatted XML Sitemap

The text file of XML sitemap lists each URL on your website, creating an order for search engines to crawl the pages in. It is a mandatory element for a website. If you do not create one, you should do it now. Sitemaps make it easy for search engine bots to crawl your site and grasp its structure. These are especially useful if your site has a lot of pages to give the crawlers a more specific path to analyze your site. You could automatically use the Yoast tool to produce your sitemap if you have a WordPress website. To ensure that this element is complete and formatted, you can use tools like Screaming Frog. Once your sitemap is complete, submit it to Google for crawling.
2. Setting Up URL Structure

Always double-check that your URL is sensible and consistent. Your URL heavily influences your search engine ranking, and a URL should provide a brief description of your website. Once you have defined a great URL for your homepage, ensure to specify a perfect URL for each of your other web pages. It makes it simple for search engine bots and visitors to distinguish the pages on your website.
3. Remove Duplicate Content

When you offer unique content, you are more likely to rank higher in search engines. On the other hand, duplicate material might harm a website's overall image in search engines. So always check for duplicate or plagiarized information on the website. Technical SEO audits can help you figure out if your site contains duplicate content and how to get rid of it. You can use tools like Copyscape to find the duplicates in content.

4. Find crawl errors

Run a crawl report for your site as one of the first things you should perform. A crawl report, often known as a site audit, will reveal some of your site's issues, and it will inform about the most pressing technical SEO issues like duplicate content, slow page speed, broken links, missing H1/H2 tags, etc. You can use various tools to automate site audits and comb through the list of issues or warnings generated by the crawl. Semrush, screaming frog are some such popular tools. You should complete this monthly chore to keep your site free of problems and as optimized as possible.
5. Robot.txt

Robots.txt file lives in your site's root directory, and it contains information about the pages that search robots should index. The robots exclusion standard is a file that contains directives that describe access to specific areas of the resource. Simply put, the robots.txt file tells search engines to process which website pages or files and which not. It allows you to specify distinct access settings for mobile devices and computers. This file must be properly formatted so that just the pages you do not want to index are blocked.
6. Examine the Site Structure and Navigation

The structure of a website is critical for technical SEO. When your website's design is inappropriate, crawling and indexing become a problem. You should improve your website's navigation, and it will make it easier for visitors and bots to crawl your web pages effortlessly. Because of the solid foundation of your website, performing technical SEO will be a child’s play.

When done correctly, it aids in the optimization of a website for easier crawling by search engines and higher rankings.
7. Site Load time

Search engines care about the user experience; they want their users to get the greatest results possible, and supplying them with slow web pages is not something they care about. Users expect pages to load quickly, and slow-loading sites frequently irritate them. As a result, they're more likely to leave your site and go to a different SERP result to get the solution to their search query. So checking the site load time is an important part of technical SEO. It could also include the time it takes for a website to load on a mobile device. Lowering your site's load time is usually preferable because this is crucial for achieving optimal search engine ranking. The website's load time must be less than 3 seconds, and it's a crucial SEO tactic.

The speed of a page is affected by several factors. Though you can’t control an internet connection, you can control some factors. For example, you can compress large files and graphics for improved website performance. You can use Google's Test My Site tool to see if this is the case. Simply type your website's URL into the search area, and it will determine how long it takes to load.

Wrapping Up: 

Technical SEO is crucial because it aids search engines in crawling and ranking your site in search results. It checks your website and enhances all components to make your website quick, mobile-friendly, easy to navigate, user-friendly, and functional. It improves every aspect needed to make a site successful. You should schedule your SEO audits on a regular basis. If you have enough knowledge of SEO, you can audit your site. But if you don't feel confident, you can take the services of SEO Perth professionals.

Post a Comment

Previous Post Next Post