Ways to Leverage Social Media Videos for Business

Almost everyone is on some form of social media, and businesses are quickly catching on to the potential for marketing through these platforms. One of the most popular and effective ways to use social media for business is through video. Videos can be used to market products or services, build brand awareness, and create a connection with customers. Here are a few ways you can leverage social media videos for your business.

Leverage Social Media Videos

1. Post a product video on your Facebook page

Upload a video to your Facebook page that shows how easy some of your products are to use. For example, if you're trying to market an app, show people how easily they can navigate it and find what they need quickly. The more visual examples you provide, the easier it will be for users to understand them. You could even create a short tutorial video on how to use your product.

In order to make sure as many people see your Facebook video, you should schedule it to be published at a specific time. This will enable your audience the chance to see and share your video when they're most likely to engage with it.

2. Create a YouTube channel and upload videos related to your business

If you're not already using YouTube, it's time to start! This platform is great for businesses because it allows users to subscribe to your channel and be notified when you upload new content. When creating videos for your business, be sure to keep them short and sweet. Try not to exceed five minutes in length, or else you risk losing your audience's attention.

With regards to YouTube, thumbnails are key! This is the image that will appear as a preview for your video, so you should establish that it's eye-catching and interesting. You can use programs like Photoshop or GIMP to create custom thumbnails for your videos.

3. Share an informative or entertaining video on Twitter with a relevant hashtag

Use relevant hashtags when tweeting about your videos so that you can reach a larger audience on Twitter. Some popular hashtags to consider are #TBT, #marketing, #videos, and #smallbusiness.

Twitter videos can be up to 140 seconds long, which is much longer than the average Facebook video. This gives you more time to share information about your company or product. However, it's still important to keep things brief in order to hold your viewers' attention.

4. Take advantage of LinkedIn's video feature

LinkedIn recently updated their site to include a video feature, which allows users to upload videos directly to their profile. This is a great opportunity for businesses to declare information about their company or product with potential customers.

Just like Twitter, LinkedIn videos can be up to 140 seconds long. However, it's important to note that LinkedIn videos cannot be embedded on other websites. This means that your viewers will have to click through the site in order to watch them.
5. Showcase your brand through Instagram

Instagram is a great place to showcase your brand. Leverage the platform's video feature by posting snippets of behind-the-scenes action at work or short videos that show people how easy it is to use your product, and then ask them to tag themselves in the comments so you can share their thoughts with others.

As always, it’s crucial to keep your Instagram videos succinct. Since the platform is primarily visual, you don't want to overwhelm viewers with too much information or fill up their feeds.

6. Gain exposure by promoting your videos through Pinterest

Pinterest has also added a video feature, so you can now display product information or even tutorials about how to use specific products on the site's visual platform. To do this easily, simply upload videos directly onto Pinterest and then share them with followers of your page via Pins.

Make sure that any videos you post on Pinterest are high quality and visually appealing, as this will be one of the only ways to grab attention on the site. Like other social media platforms, keep videos short and sweet so that viewers don't lose interest.

The power of a video should not be underestimated. It is the most powerful form of marketing that you can utilize, and it will take your audience on an emotional journey with you. With this in mind, we hope these tips have been helpful to get started using videos as part of your social media strategy for business!

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