When thinking about SEO most websites tend to concentrate on design, published material, plugins, and backlinks. While these factors do hold key importance in SEO ranking, you also need to concentrate on backend factors. The Search Engine Optimization begins with the backend before moving to the front end. Here are a few major backend tips to make your site SEO friendly:
Carefully select the right web hosting provider
Visibility is the key requirement for any blog to gain organic popularity among the targeted customer base. The SERPs ranking of your blog during the relevant keyword search is the vital factor to determine the popularity of your blog. There are millions of blogs on almost every topic you can imagine about. Gaining a rank on the first page or top 10 results is an uphill task. For that, you need to have a good knowledge of SEO.Many bloggers tend to ignore the most basic factors while optimizing their blogs. For instance, you need to focus on factors like site speed, performance, and uptime. Your web hosting provider plays a vital role here. So carefully buy the best hosting plans that suit your specific needs.
Before purchasing, check unbiased review sites like G2, Capterra, and PC Mag. It is equally important to check the social media pages of hosting providers you want to purchase from. There you can check the h customer feedback. Are customers happy with the quality and support team? Are issues resolved in a timely fashion? Are people happy with the value they get for the price? These are some questions that will make it easier for you to take the right decision.
Choose the right CMS for your blog
CMS or Content Management System is another fundamental factor that determines the performance of your blog site. For instance, WordPress is the most preferred CMS for bloggers. It allows you to independently maintain, manage and optimize the settings of your blogging site. You can tailor the backend as well as front-end characteristics of your site using some reasonably easy processes through a drag and drop interface.Moreover, you would also love the wide array of built-in features. Along with customizable URL structure, page titles, and meta descriptions, WordPress offers many other features which allow you to smoothly and confidently optimize SEO features of your blog to improve your ranking.
Pro Tip: Many people get confused between .com and .org versions of WordPress and may end up optimizing for a version that may not be best for them. WordPress.org enjoys an edge over WordPress.com by providing an ability t use different free and premium SEO-optimization plugins.
Go for responsive web design
The visual layout of your blogging site is another major factor that affects SEO in both direct and indirect ways. As the visitors use a wide array of static and mobile devices to access the internet, your site must offer a uniform visual appeal regardless of the device. For that, make sure you use a responsive web design.Responsive design can automatically adapt its layout to the screen size and user interface of different devices. It allows visitors to enjoy a smooth browsing experience to the visitors whether they are accessing your site from a desktop with a widescreen, a laptop, tablet, or even a compact smartphone with a much smaller screen. A smooth browsing experience and eye-friendly resolution make it easier for visitors to find what they are looking for. It also enhances engagement by allowing them to stay on your blog for a longer duration. All these factors play a key role in positioning you in the good books of Google.
Speed matters a lot
Along with the layout and interaction, the speed of your website is very important. Many bloggers who wish to acquire a global readership across different countries may find it difficult to deliver the same speed to their global readers. It happens because the speed of your site is affected by the geographical proximity between the hosting server and your audiences.Tip: One way to overcome his issue is to use CDN or a content delivery network. This is an advanced option that efficiently transfers your site hosting across different servers based on the proximity to the present visitors. For instance, if your server is located in India and a US-based visitor opens your site, the CDN will automatically find and redirect your site to the US-based server to reduce the distance and latency. This server proximity speeds up the loading speed and offers a good user experience to your US visitors.
Sufficient hosting resources to support your site needs
One of the best ways to gain a stellar site performance is to wisely match the hosting resource with your specific needs. Resources like RAM, Disk Space, Bandwidth, and type of Disk act as the foundation base for your web hosting. There is no standard rule for selecting the right resources as one size fits all doesn’t work here. So, start by reviewing the requirements of your blog. Do you need to have many images on your blog? Would you like to upload different videos frequently? Is your site comprised of several heavy plugins? Then you need a high amount of RAM and Disk Space to avoid choppy performance and downtime. However, if you are starting and would mainly publish text material then average resources would be fine.The best thing is to consult your hosting provider about your present and near-future requirements and ask them for an adequate set of resources to support your site needs. Remember that along with the right volume, you would also need purpose-friendly resources to offer a smooth user experience. For instance, instead of using a conventional HDD, you can opt for a new age SSD that increases your site speed by 300X.
Conclusion The backend of a website might not be visible to the users but it is the foundation that directly affects the user experience. Performance, speed, consistency, availably, and uniformity are some of the vital SEO aspects that are directly impacted by the backend. In this post, we presented actionable information on how to optimize your site backend for the best SEO advantages.
Post a Comment